Bol.com Long-tail Keyword Strategy to Supercharge Your PPC Campaigns

As the landscape of advertising campaigns continues to evolve, the utilization of seed keywords has become more prevalent than ever before.

‍

Incorporating low-volume keywords and long-tail keywords has become a critical aspect of optimizing your ad spend effectively and enhancing conversion rates.

‍

In this article, let's delve into the significance of long-tail keywords and explore how you can elevate your conversion rates by identifying the best long-tail keywords for your Bol.com products.

‍

Understanding Long-tail Keywords

For newcomers to e-commerce selling, long-tail keywords encompass a group of highly specific keywords tailored to the products your buyers are seeking. Customers tend to employ these keyword phrases when they are close to making a purchasing decision. Moreover, long-tail keywords prove invaluable, especially when customers use voice search to look for products.

‍

The Importance of Long-tail Keywords

Keyword research stands as a foundational step for any Bol.com seller. Going the extra mile with additional research can set your business apart. Dedicate some time to narrow down your selection of long-tail keywords. This strategic move not only elevates your brand but also enhances conversion rates as customers approach their preferred product choices. Consequently, this boosts your product's ranking on Bol.com.

‍

Long-tail keywords are particularly advantageous for new sellers due to their:

‍

1. Lower competition levels,

2. Lower Cost Per Click (CPC), and

3. Higher buying intent.

‍

Applications of Long-tail Keywords

Implementing a long-tail keyword strategy is a tactical maneuver for e-commerce businesses looking to secure higher rankings for their buyer-centric keywords on bol.com.

‍

Here are the primary reasons to incorporate a long-tail keyword strategy into your Bol PPC campaigns:

‍

1. Reduced Competition: As previously mentioned, long-tail keywords face less competition since they are specific to fewer products. This makes it easier to achieve organic rankings and secure prominent positions in search results.

‍

2. Enhanced Conversions: Customers using long-tail keywords exhibit a strong intent to purchase, making them highly qualified leads. When a customer visits your listing via these keywords, the likelihood of a purchase significantly increases. This, in turn, amplifies your conversion rates and augments your organic search ranking.

‍

Finding Long-tail Keywords for Your Ad Campaigns

You can unearth relevant long-tail keywords through three popular methods:

‍

1. Keyword Research Tools like Madbot.ai 

2. Google Keyword Planner (search term report)

3. Bol.com Sponsored Ad Search Term Report (if you're already running ads on Bol.com)

‍

Keyword Tools like Madbot.ai

Whether you're a novice seller aiming to grasp the intricacies of long-tail keywords or a prospective seller seeking to streamline your efforts, Madbot.ai's keyword research tool can be a valuable asset for identifying potential keywords.

‍

To get started, consider using our free tools for initial exploration. However, we recommend signing up for our dashboard for comprehensive and tailored keyword insights.

‍

Simply log in to your free trial account on the dashboard and access the keyword research tool. Enter your chosen keyword and review the results.

‍

You'll be presented with a list of long-tail keywords, complete with match types, relevancy scores, search volumes, and CPC rates.

Select the long-tail keywords closely aligned with your product and consider bidding higher on them in your PPC campaigns. As you accumulate more clicks and conversions for these keywords, your organic search ranking will improve for the same keywords.

‍

Google Keyword Planner

Google Keyword Planner remains a staple tool for many marketers and e-commerce sellers. Additionally, Google's Search Term Report allows you to identify high-potential search terms within Google's search network and exclude irrelevant terms from your ad campaigns.

‍

Utilizing this report, you can pinpoint search terms with significant potential and those that are unrelated to your business, marking the latter as negative keywords in your ad campaigns.

‍

Utilizing Long-tail Keywords on Bol.com

You can select metrics such as search volume and orders to identify keywords that perform well for your products. Sort the report based on these metrics to discover potential long-tail keywords that can enhance your conversion rates and bolster your organic rankings. Incorporate these keywords into your campaigns and listings to drive sales growth.

‍

LSI Keywords for Bol.com Products

Now that you've mastered the art of identifying long-tail keywords for your Bol.com products, it's time to focus on improving the ranking of your product listings. One effective strategy is to incorporate Latent Semantic Indexing (LSI) keywords.

‍

LSI keywords are semantically related keywords that provide context to search engines, helping them understand the meaning behind your search terms and deliver more relevant results.

‍

What does this mean for Bol.com sellers?

‍

By integrating relevant LSI keywords into your product titles, bullet points, and backend keywords, you provide Bol.com with additional context about your product. This, in turn, enhances the ranking of your product listings in search results and broadens your reach to a wider audience.

‍

Finding Bol.com LSI Keywords

A straightforward method for identifying LSI keywords is to begin with basic keyword research and analyze autocomplete results in Bol.com's search bar.

‍

Begin by typing in a primary keyword related to your product, such as "men's shoes," into Bol.com's search bar. As you type, you'll see a list of autocomplete suggestions beneath the search bar. These suggestions are based on the most popular searches related to your initial keyword.

‍

For instance, if you type "men's shoes a," the suggestions may include "men's shoes Adidas," "men's shoes as is," "men's shoes athletic," and so forth. Similarly, if you type "men's shoes b," the suggestions may include "men's shoes black" and "men's shoes brooks," among others.

‍

Incorporate these highly relevant keywords into your product listings and backend search terms.

‍

Parting thoughts

Long-tail keywords are often underestimated and underutilized when it comes to improving conversion rates. Not all long-tail keywords will be pertinent to your business. Focus on identifying the best long-tail keywords and phrases that align most closely with your products or services. Target these keywords to enhance various customer metrics, such as shipping rates and customer service. This strategic approach sets the stage for sustainable business growth in the long run.